• Fitness service providers (members of the National Health & Fitness Program) shall recognize that professional ethics are founded upon integrity, competence, devotion to service and to the advancement of human welfare. This concept shall guide their conduct at all times. In this way, each professional's actions will enhance the dignity and status of the profession.

• Fitness service providers, through their practice, are charged with extending public understanding of the profession and should serve in public affairs when their professional knowledge may be of benefit to the public.

• Fitness service providers will build their reputation on the basis of merit of the services performed or offered and shall not compete unfairly with others or compete primarily on the basis of fees without due consideration of other factors.

• Fitness service providers will maintain a special obligation to demonstrate understanding, professionalism and technical expertise to apprentice members under their supervision.

Code of Conduct

Fitness service providers:

• shall have proper regard in all their work for the safety and welfare of all persons.

• shall undertake only work they are competent to perform by virtue of their training and experience and shall express opinions on matters relating to their scope of practice only on the basis of adequate knowledge and honest conviction.

• shall sign and/or seal only programs, reports or documents that they have prepared or that they have directly supervised and controlled throughout their preparation.

• shall accord all individuals a reasonable level of respect, understanding and compassion in their professional practice.

• shall act for their clients or employers as faithful agents or trustees, always acting independently, with fairness and justice to all parties.

• shall not engage in activities or accept remuneration for services rendered that may create a conflict of interest with their clients or employers, without the knowledge and consent of their clients and employers.

• shall not disclose confidential information without the written consent of their clients or employers.

• shall present clearly to their clients or employers the consequences to be expected if their professional judgment is overruled by other authorities in matters pertaining to work for which they are professionally responsible.

• shall not offer nor accept any covert payment for the purpose of securing any work or assignments.

• shall represent their qualifications and competence, or advertise professional services offered, only through factual representation without exaggeration.

• shall conduct themselves toward other fitness service providers, employees, and all others with fairness and good faith.

• shall advise the certifying body of any practice by a member of the Association that they believe to be contrary to this Code of Conduct.